2Q25 Ad Interview Series: NA Agency B

We are releasing our advertising industry research, with the first batch including two North American agency experts, two Chinese agency experts, and one European agency expert.

The third expert is a well-known expert. We attempted to learn more product details beyond the standard interview questions.

META

Ad Growth

• The expert's META advertising grew 26% YoY in 2024, with Q4 2024 growing 24% YoY.

• In early January interviews, the expert estimated Q1-Q4 2025 YoY growth at 19%/23%/26%/25% respectively.

• In early March interviews, the expert revised estimates to 20%/25%/27%/27%.

• In late April interviews, the expert adjusted estimates to 20%/20%/24%/24%.

• In late June interviews, the expert updated estimates to 20%/21%/26%/26%.