MNDYAPPTCEHYHUBSCRM

MNDY 1Q25: A Very Solid Mid-term Growth Story

FUNDA·2025年5月12日

CRM and Service upsell plus new AI features lift win rates; partners met/exceeded Q1 and see Q2 10–15% above targets.

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MNDY is a growth stock I'm very bullish on, and we have an excellent opportunity to uncover its alpha through continued research. This includes the second growth curve with MNDY CRM, the third growth curve with MNDY Service, and the potential fourth growth curve with MNDY AI.

It's rare to see such concentrated new product contributions in a SaaS product. 2025 will undoubtedly be a major product year for MNDY.

I've been intensively researching MNDY since the beginning of the year. In February, I interviewed 4 MNDY Partners, and conducted a second round of interviews with these same partners in early May.

In this report, I'll analyze the Q1 2025 sales completion progress in detail, the upsell of MNDY CRM and the impact of Mail Campaign on second-half growth, the upsell of MNDY Service and the latest feedback, the implementation progress of MNDY AI and when it will begin commercialization, and finally, I'll discuss the new MNDY EWM product.

This is a very comprehensive report, so reading it requires patience, but after finishing it, you will have an excellent understanding of MNDY's latest product developments. This week I will also attempt to address Applovin's latest short report, as well as share some perspectives on Tencent's earnings.

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