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APP&Unity: Strong Gaming Ad Trends, But Not Enough to Offset Other Factors
FUNDA
Unity Vector +72% in Jan, APP guides +5–7% QoQ, yet e-comm opacity and other headwinds limit upside near term.
Unity’s Vector grew 72% YoY in January, surpassing the holiday season in December. Management called it the strongest month in history.
AppLovin also emphasized gaming more in their earnings call while signaling gradual progress in e-commerce.
We believe this year remains a strong year for gaming advertising, but the performance reactions between these two companies show significant differences.
AppLovin Earnings Snapshot
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