The Rist of Multimodal AI:A Golden Age for Creators and IP

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We will start publishing a number of solid preview reports from this week, including META, MSFT, in-depth IT Budget research, Applovin, and China DTC case studies. Today, we'll start with an appetizer by discussing multimodal AI.

Over the past two months, multimodal foundation models have advanced at a breathtaking pace. Although their direct impact on language‑model reasoning and intelligence has yet to be fully demonstrated, the fusion of language, image, and video models is already delivering striking results in multimodal applications. As creative‑productivity tools continue to improve, creators and IP owners are poised to enter a genuine “golden age.”

OpenAI GPT‑4o Text‑to‑Image: A Unified Multimodal Model Built on an Autoregressive Architecture

Released on 25 March 2025, GPT‑4o’s image‑generation capability went viral overnight—Ghibli‑style pictures flooded social media and OpenAI’s compute resources were pushed to the limit. GPT‑4o abandons diffusion in favor of a brand‑new autoregressive (AR) architecture, bringing several key advantages: