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How Gaming Companies Bypass the Apple Tax

FUNDA·May 16, 2025

US/EU game publishers pushing 10–20% rebates via third-party payments; >50% Apple tax bypass by 2025.

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In our Applovin Preview, we conducted an in-depth analysis of the impact of the new Apple Tax ruling and why this will have more far-reaching implications than the market anticipates, enabling game developers to circumvent a significant portion of the Apple Tax.

According to our recent research, gaming companies have begun implementing measures to bypass the Apple Tax starting from the second week of May.

In this report, we analyze case studies from two of the world's leading gaming companies, examining their Apple Tax avoidance strategies and their estimated tax savings.

Global Leading Gaming Platform A

The first company is a global leading integrated game publisher with worldwide gaming revenue exceeding $10 billion.

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