APPMETAGOOGAAPLSHOP

APP: What is Fingerprinting and Its Impact

FUNDA·March 31, 2025

APP's edge hinges on fingerprinting; unclear user consent vs Apple/GDPR elevates deplatforming risk.

Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute investment advice. We are not registered investment advisors, and nothing in this newsletter should be construed as a recommendation to buy or sell any securities. Always do your own research and consult with a licensed financial professional before making any investment decisions.

We've previously discussed allegations against Applovin including hijacking META attribution, requiring advertisers to send back META data, and direct downloads.

We've also discussed e-commerce advertisers' views on the Applovin short report.

Now a fifth short report has emerged, and we'll primarily discuss Fingerprinting.

For more content about Applovin, check out DaRazor's latest commentary and Applovin CEO's recent response.DaRazor has very unique insights on AdTech, and DaRazor's understanding of trading is also quite profound.

Razor's Edge: In Defense of Mclovin.....Again...

Continue reading with FUNDA

This report is available to subscribers. Sign in or subscribe to read the full analysis.